Explore some essential tips how to make your internet campaign more efficient with GoogleAdWords management
Google AdWords management has been recently replenished with a brand new feature that allows targeting your existing users again and again. This repetitive marketing option is available for every PPC agency that wants to reach higher conversion goals and bring more customers to the promoted online business. Once you have decided to advance in this field, you will surely find the following details useful for any remarketer.
Remarketing is defined as creating PPC ad campaigns that are displayed particularly to those website visitors who have not converted yet. Remarketing targets existing users that are marked with cookies specially created as a part of Google AdWords management. These ads are displayed in search and display networks of Google, and facilitate higher impressions and, therefore, conversions. It is very tempting for any PPC agency to increase these indicators, but instead it will require additional skills from the company’s professionals.
There are a few ways to learn how to launch a remarketing campaign and make is a special offer for your clients signed with your common Google AdWords management package. First of all, it is possible to learn about the ins and outs of remarketing from comprehensive guides that can be easily found on the web, including but not limited to guides provided by Google itself. It is not a secret that in the pay-per-click world Google Certification Program is regarded as one of the most notable ones. Many companies, including UK-based IMCREDO Ltd., have passed this program successfully and gained their status as Google AdWords Certified Partners. It is a great addition to your PPC agency’s portfolio.
However, remarketing is only gaining its popularity, and all that is known about this feature is only empiric data collected by other pay-per-click companies during some sort of experiments. You can also join this group of remarketing pioneers to list advanced Google AdWords management among your company’s strengths and contribute your findings to the overall experience in this field.
New Ideas & Business Development
|Whose job is it to find new ideas for the purposes of business development? There’s no doubt that everyone should look for new ideas as they carry out their designated jobs. It should be everyone’s business all the time to seek better, simpler, faster or cheaper ways to do something. And as the word ‘everyone’ suggests, all the heads of departments and divisions are included. This is all crucial in looking for ‘improvement’ ideas.However, who has the job of looking out for really new ideas that could affect the entire company? Who is given the job of specifically seeking such ideas? The role of coming up with new product ideas might belong to the research department, but the training of engineers and scientists is not steered towards value creation. A value product doesn’t always arise from technical achievement and technical excellence.
It is important that value design and traditional R&D are separated conceptually because they are very different. Perhaps the two overlap in the case of particular individuals, but this is dependent on the individual rather than the structure.
Most corporations rely on suppliers and they are not expected to generate all the material they need in-house. For instance, car makers buy steel. Electrical fittings and tires also come from outside the company. Therefore, it doesn’t make any sense for ideas to be treated any differently.
You only need brains for the production of ideas, but because of that there is a belief that ideas will come along without any effort. Of course, that’s not the case. Creativity and value sensitivity are vital skills and must be developed. It’s true that some people are better at being creative than others, but that applies for any skill.
Ideas must be treated as seriously as finance and raw materials. The need for ideas and their potential value becomes clear once you start to treat them seriously. It also becomes apparent that the usual way of just waiting for ideas to happen is far from efficient. There’s no other area of business where you just wait for things to happen.
An idea might be harder to implement or more expensive than you first thought. There is a lot of uncertainty and risk attached to a new idea. Many ideas fail. But ideas and innovation loom large in the history of industry and business development. The people who come up with the next step forward often go on to be the market leaders.
About the author
Forbes gives us a good article in which they analyze why print media is still alive and thriving. We connect better with the physical this is why print media is alive and won’t stop for a long time. Take a look at the article and you be the judge of the article.
Is print dead? This is a question that has been buzzing around the marketing world since the rapid surge of the Internet and social media. While many businesses have completely migrated their advertising efforts to the web because of its cost effectiveness, exposure potential and convenience, print still maintains its stance as a powerful and necessary component of an ad campaign. Let’s take a closer look at print media and some advantages it has over its digital counterparts.
Tangibility – A print piece is a physical thing. Magazines and newspapers can stay in houses or offices for months or years, while Internet ads can disappear into cyber space instantaneously.
Credibility – There is something about print that gives a sense of legitimacy. The saturation of popups and banner ads on the web can be overwhelming and the fear of spam and viruses is enough make people weary of clicking. There is no imminent danger in a print ad.
Branding – Print ads are excellent for solidifying your brand identity. Your ads should have a consistent aesthetic in terms of fonts, colors and types of images to establish brand recognition.
Target Marketing – Placing ads in publications such as specialty magazines can effectively reach niche audiences that may be more difficult to target online.
More Engaging – Consumers are more engaged when reading printed material, unlike websites, which are often skimmed in as little as a 15 second visit. A study shows that people read digital screen text 20% – 30% slower than printed paper. (Alshaali & Varshney, 2005)
Less Print Ads – With more and more businesses relying solely on the Internet for their advertising needs, the decline of print publication can actually be used as a marketing advantage. The publications are less crowded, allowing more room for your ad to shine, and possibly even cheaper prices for that ad space.
QR Codes – Placing QR codes on printed pieces is an excellent way to bridge the gap between print and web. When scanned with a smartphone, the QR code will take you to a homepage or a special offer page that lives on the web.
The best way to market your business is to utilize as many channels as possible to reach every corner of your target demographic; this should not exclude print. Although it is likely that most emphasis, in terms of advertising, will be executed online, there still exist those who revel in the glory of the printed page and it’s important to reach them. Finding the right balance between various media will ensure a steady revenue flow, an increase in sales and new customers.
Net ads growing quickly
May 6, 1999
by Kathleen Ohlson ; IDG Despite its infancy, the Internet is proving to be where its at for advertising to reach consumers. ; Internet advertising garnered 1.92 billion in revenue last year, outgunning a more traditional ad category outdoor advertising, with an estimated 1.58 billion, according to a report by the Internet Advertising Bureau IAB. Outdoor ads are generally billboards. ; Online advertising revenue last year grew 112 over 1997s 906.5 million total, the IAB said. For the fourth quarter of last year, revenue jumped up to 655.6 million, a 34 increase over the same quarter in 1997, said the New Yorkbased online advertising association.